Find New Opportunities to Reach More People Using Advanced Targeting Techniques
In the world of digital marketing, white label facebook ads have come to dominate the market. With over 2.7 billion monthly active users, Facebook has become one of the largest social media platforms. The Facebook platform is one of the best ways to promotes your products and services online. However, with so many advertisements bombarding the platform, how can you make your ads stand out? How can you be sure that they reach the right people? This is where Custom Audiences come in.
Custom Audiences enables advertisers to target already-converted users on the platform, people who are already interested in their products or services. It is a powerful tool that enables businesses to build relationships and rapport with customers, turning them into loyal clients. Additionally, it allows an advertiser to target a defined set of people who are most likely to convert.
The uses of Custom Audiences are endless, from promoting new products, to reconnecting with old customers. To get started with Custom Audiences, you will need to create lists of customer data. This warrants the need to have a CRM system in place – Customer Relationship Management software. A CRM system helps you store and track customer data such as emails, phone numbers, and physical addresses.
Using Custom Audiences primarily involves three processes, imports, creating lists, and matching. Import is the process of acquiring raw customer data from various sources such as email lists, website account data, social media data, and customer data through offline sales channels. Once you have acquired the data, you need to create a list using a tool such as Facebook Business Manager. This enables you to match the raw data to the Facebook accounts of your customers.
There are different ways to create Custom Audiences. The first is the email list, which entails uploading a list of email addresses of clients or prospects to Facebook. The second is your website traffic, which enables you to create a list of Facebook users who have previously visited your website. Lastly, you can create a list based on a customer file or an offline event, which requires you to upload customer data like phone numbers and physical addresses.
Once you have created your Custom Audience list, the next step is to match the data to Facebook accounts. Facebook uses identity matching to match user data uploaded to its system because Facebook requires a match rate threshold of confirmed users before an ad can be targeted to them. In essence, the rule of thumb is that the greater the user’s confirmed Facebook data, the higher the match rate.
Custom Audiences is a powerful tool that helps companies to optimally utilize Facebook advertising. It enables businesses to target those people who are most likely to convert, saving them money in the long run. With this powerful tool, businesses can build relationships with their customers, increase sales, and boost brand loyalty. So, if you aim to maximize your ad spend, then using Custom Audiences on Facebook is a must.