Selling online services is the easiest way to start generating income by being a digital nomad. But if you think that selling services on the internet is merely opening a web page, announcing them, and expecting customers to drop, then you are wrong.
In this article, we will take a tour of the basics of selling cloud services, what steps to take to sell online services and which ones to grow your business, as this is one of the fast money making methods.
Build Trust in Your Services:
First of all, build trust. You must include enough information so that your potential client will always want to buy your services and trust that you are the most appropriate person to do so.
But if you’re starting, how do you build that trust? There are several ways to do it:
- Useful content marketing: If you optimize your articles for SEO, you will increase your traffic and naturally attract people interested in your services.
- Testimonials: The vast majority of us trust other people’s experiences when making purchase decisions, so having testimonials from satisfied customers that are visible on your page can help them decide to hire you.
- Customer valuation: You can also allow customers to leave their cost in your store or payment gateway.
- Specialize: Have a very defined niche market. One of the most frequent mistakes people make when they start an online business is not to specialize.
Pack Your Services:
Services have the relative disadvantage of being something intangible. And that makes a potential customer may not see the value of it. Therefore, one of the strategies that work best to sell online services as a freelance is to package them.
Packing is making a set of related services that are sold together so that the customer appreciates from the beginning, the value they have. For example, a copywriter specializing in health can sell a package of 10 items for X price, a higher price for ten issues + a lead magnet, etc. That way, we make something tangible because the customer already confers a specific value.
To package our services, we must know very well what the needs of our customers are, what competitors offer, and develop a system of analysis of results to implement improvements gradually. Thus, we will establish different packages for the different profiles/segments of our target audience.