Digital Marketing Strategy – What are Chatbots Used For?
Investing in a business nowadays is not a joke. Well, you are very much aware that there is a really tough competition among brands. That’s why, as an owner or manager of a particular company, you should also have a wide knowledge in the field of marketing. Aside from hiring a specialist, you should be equipped with various strategies as well. If you are going to observe consumers of today’s generation, then you will notice that many of them are fond of shopping online. It means that it will not be enough to simply sell your products and services at the stores.
Keep in mind that your company needs experts, who are experienced in digital marketing, since your potential customers are active online. This specialist comes with bright and new ideas on how you are going to enhance your strategies over the Internet. They know everything about SEO, blogs, social media channels and video links to name a few. They will be working on your official website – this is where you are going to present your products and services. Everything that you are offering to customers must be posted on this site for viewing and purchasing.
Some companies are hiring customer representatives to respond to the queries and concerns of the visitors. However, there are also those who are using chatbots or chatterbots, instead of hiring a human for such duties. What is a chatbot, anyway? This is a system that is programmed and simulated to perform conversations through the aid of Artificial Intelligence. This means that through this application, every question that a viewer asks regarding your products and services only, will be answered by this smart machine. In short, this will be the one to interact with your customers and not a human being.
Improved Customer Service
Basically, chatbots are designed for improving the customer service that a particular company provides online. Imagine a shop, selling thousands of products over the Internet. How many people are needed to answer the queries of the clients? You cannot say that there will only be one question per head because multiple questions can be raised. Without this computer program, it won’t be easy to manage all those queries.
Let’s say that you have a lot of customers online and they all have something to ask about your products and services. Now, how long will one has to wait before attending to their concerns? You should be aware that some of them are impatient. The longer they wait, the more they lose interest in your items. And then, leaving them a negative impression is not good because they will spread this all over their social media accounts. Click here for a few examples of chatbots that were successfully used in e-commerce.
If you are going to ask a machine about a certain topic, then expect to get a specific answer. Actually, what they know is limited, too. However, they know everything about their products and services because these are programmed only for these things. For example, if this machine was not given an instruction to greet the customers, then this will never be mentioned.
They have a database – their brain, and this is where all the necessary details and information about the items are saved. When this crashes, that’s the time, where you will be given wrong answers or this may not function at all because it will lose the capability to understand what you are saying. The more info you receive, the more interest you’ll have for the products and services offered.
Improved Response Rate
When you are trying to keep in touch with the customer service representative, you will have to wait till the line gets available. Now, if you are going to send an email regarding your queries, comments, suggestions and complaints, then there is no assurance that you will be given a reply in the soonest time. There might be an automated response, but this is just an assurance that your message was received and will not always be the reply that you need.
Now, through a chatbot, there is a chance for the potential customers to be converted as buyers because they can receive an immediate response. Therefore, this machine can greatly improve the response rate and through this, there is a bigger chance of increasing the sales as well. Indeed, this program would be very beneficial to your business and that will be observed upon using this feature online. Be reminded that less response means losing sales. Therefore, consider greatly, why you should depend on this smart system. Check https://www.cmswire.com/customer-experience/8-ways-to-measure-chatbot-program-success/ to find out how to measure the effectiveness of this system.
Automatic and Repetitive Tasks
Human beings easily get tired, especially when they are dealing with repetitive duties and responsibilities. Because of this, they often have headaches. For this reason, the owners and managers have to assign several people in day and night shifts to provide a quality customer service. The more you hire, the more you pay, right? But is the sales good enough to manage the salary of these employees, knowing that the competition is quite tough?
Well, the good thing with using a chatbot in your online shop is that, you do not need to hire a lot of employees. This will benefit the business because you can lessen your financial obligations. Let’s say that to have a customized program, you will just need to pay once and you can use this for years. Now, if there are updates needed for this system, then you may simply contact the developers. Pretty sure that it is a part of their service to offer you free maintenance and updates because, if not, then you better look for another developer.
With this automated smart machine, no repetitive task is tiring. They do not get sick no matter how long they work. It does not even matter, if they are interacting with the visitors 24 hours a day. That’s one of the biggest advantages of using this computerized program when you are in the business.