What Are the Top Things Millennials Look for in Mobile Apps?
According to studies, there is around 73 million Millennials in the United States. As a whopping 85% of these individuals access the internet through their smartphones, mobile app development should take cues from Millennials. Check out the top 3 things these people want to see in an application.
Fun and Functional
Individuals born between 1981 and 1996 prefer apps that offer a unique experience.They want the advantages of an app’s functionality, while also having the ability to take pleasure when using the software. While games are popular for entertainment purposes, these people want to enjoy as they achieve their goals.
Applications such as Duolingo and Gamify offer a combination of fun and functionality. These two apps create a game-like setting to present their functions. With the popularity of these types of software, mobile app developers should find a way to make their application fun to use while ensuring that it does what it is designed to do. H
Convenience and Easy to Use
Aside from the content of the app, Millennials also consider the design and usability into account. According to them, they prefer software that does not require them to use two hands. With the fast-paced nature of today’s world, multi-tasking has become a much-needed skill and one-handed apps allow this.
Moreover, they also favor applications that do not hinder their usage. Features such as push notifications are considered troublesome by Millennials, so see developers should reduce these types of notifications.
The Ideal Mobile App is Efficient
Smartphones are favored for their portability. However, these devices become less portable when they need to be charged frequently. Perhaps this is the reason why the age group consider battery efficiency as an important factor. Over the years, mobile users have expressed a strong dislike for apps that quickly drain their battery.
In addition, these people believe that the ideal app does not eat up their data allocation. This means that data efficiency is also a key factor when determining the likeability of a software.
Millennials now make up the largest segment in the US workforce, giving them more purchasing power. If you are planning to launch a mobile software, make sure to consider these factors in your mobile app development. By doing so, you are increasing the chances of your app being used and supported by people belonging in this age group.